As a blogger, you know that creating fresh content is vital to keep your readers engaged and attract new visitors to your website. However, it’s only sometimes possible to develop new ideas and write recent posts daily. That’s why updating old blog posts is a great way to keep your content fresh and increase the traffic of your website. In this post, we’ll share 9 tips to update old blog posts for SEO and getting traffic to your website or blog.
9 Tips For Updating Old Blog Posts To Increase Website Traffic
Check Old Blog Posts For Broken Links And Update If Needed
When upgrading older blog entries, looking for broken links is crucial to preserve a pleasing user experience and good search engine optimization. In addition to troubling visitors, broken links can harm your SEO by giving the impression that your website needs to be better maintained.
Here are some pointers for finding broken links in your previous blog posts:
- Use a link-checking program: You can find free and commercial link-checking tools online. These programs will check your blog entry and report on the broken links they find. Check My Links, Dead Link Checker, and W3C Link Checker are well-known link-checking tools.
- Verify external links: Do not neglect to verify external links. Your old blog post may occasionally contain external links that need to be updated or fixed to increase website traffic.
- Update with URL: Once you’ve located broken links, you may either update them or remove them. Update it with a new URL if the old one is still relevant. If the link is no longer pertinent, you should take it down completely.
Blog Post Update For SEO Ranking
It’s crucial to SEO-optimize your older blog posts if you like to increase website traffic and search engine rankings. Here are some pointers for improving the SEO of your older blog posts:
- Keywords: Ensure to include keywords in the post’s title, meta description, and body copy. Use tools like Google Keyword Planner to find the perfect keywords for your content.
- Improving images: Images are a fantastic way to add visual interest to your content, but if they need to be correctly optimized, they can potentially harm your SEO. Utilize SEO-optimized, high-quality photos whenever possible.
- Use alt tags: to describe images and assist search engines in understanding the content of the picture. Ensure that all of the photos in your post have alt tags.
- Use header tags: Header tags (H1, H2, and H3) make your post more readable and organized. So, use header tags to organize your post and improve its search engine optimization.
Also Check: How To Improve Ranking In SERP – 10+ Expert SEO Advices
Update The Format Of Old Blog Post
The format of your previous blog article should be updated as a first step toward increasing website traffic and user engagement opined SEO consultants in Bangalore. Here are some recommendations for updating the format of your old blog post to increase website traffic:
- Adapt it to mobile devices: Ensure your archived blog article is reachable and responsive. This will improve user experience and raise the likelihood that visitors will interact with your material.
- Include headers and subheadings: Make your writing more aesthetically pleasing by breaking it up using headings and subheadings. Because, this will assist in making the text easier to read and make it simpler for readers to find the information they need.
- Use bullet points and short paragraphs: Use bullet points and short paragraphs to enliven and visually divide your text. This will assist in making the text easier to read and make it uncomplicated for readers to find the information they need.
Also Check: How to Write Guest Blog Posts – Best Editorial Guidelines To Follow
Promote The Post
Promoting an older blog article is crucial in increasing interaction and website traffic. Here are some strategies for promoting an older blog post:
- Post on social media: On social media sites like Facebook, Twitter, LinkedIn, and Instagram, share an old blog post. Use relevant hashtags and post within the ideal hours for the most reach and interaction.
- Contact influential people: Ask influential people in your niche to share your post by getting in touch with them. This can also raise your post’s awareness and increase traffic to it.
- Employ email marketing: Promote your previous blog content by emailing your subscriber list. By doing this, you may increase traffic to your website and audience participation.
Also Check: 10 Best Actionable Content Marketing Tips for Beginners
Refresh The Content Of Old Blog Posts
It is crucial to update the content of your previous blog entries to increase website traffic and raise your SEO position. Your post will be accurate and current if the material is updated.
Follow these techniques to update the content of your outdated and old blog post and increase website traffic:
- Search for old data: Double-check your post’s information and amend it if necessary.
- Add new information: To make your post more engaging and beneficial to your readers, think about including fresh thoughts or insights.
- Update existing examples: with new ones pertinent to your viewers if your content contains them.
- Update statistics and data: Include the most recent facts and statistics in your post.
Also Check: Why It Is Vital To Refresh Existing Content?
Add Internal Links To Increase Website Traffic
Links pointing to different pages on your website are referred to as internal links. They encourage readers to stay on your website longer and may also boost your SEO.
- Ensure to provide internal links to other pertinent content on your website when updating previous blog posts. This will not only keep your viewers interested, but it will also help search engines comprehend the structure of your website and the relationships between your material.
- Locate relevant content on your website and include a link in your blog post to add internal links. Use anchor text to link to material that correctly describes the referenced page. Search engines will better understand the context of the article and will consider your post to be more relevant as a result.
- It’s also important to remember that internal linking should be done naturally rather than overused, as the latter could result in search engine penalties.
Also Check: What Is A Hyperlink Why Is This Important
Get Backlinks To Increase Website Traffic
Replacing outdated blog posts is a crucial first step to increasing website traffic and SEO. Backlinks are links pointing to the home page, pages, or posts in your website from other websites. So, your website will seem more trustworthy to search engines the more backlinks it has.
Here are some tips for getting backlinks for previous blog posts:
- Message other bloggers: Ask other bloggers in your niche to link to an old blog post you wrote by getting in touch with them. This is an incredible technique for obtaining backlinks from reputable websites.
- Post as a guest on other websites: This is a fantastic strategy to get backlinks to your website. You can provide a link to your previous blog post in your author bio when you write a guest post for another website.
- Use social media: Social media is a fantastic tool for promoting old blog posts and getting backlinks. Post your article on social media and want others to do the same.
Also Check: Advanced SEO Tips for Driving Huge Traffic to the Website
Update Old Blog Posts Adding Latest Visuals
You may increase website traffic and user engagement by including images in your older blog entries. Text can be aesthetically appealing and broken up with visuals like photos, movies, and infographics. Here are some recommendations for including images in your older blog entries.
- Use images of a high resolution: Images are a fantastic way to give your blog article visual flair. However, if the photos in your old blog article are too small or poor quality, it may harm your SEO. Make sure to replace any old images with new, amazing ones that have been properly optimized for SEO.
- Use infographics: Infographics are an excellent way to convey complex information graphically, and they can aid in text breakup and increase interest in your post.
- Use videos: Videos are an excellent way to keep your readers interested and add visual interest to your piece. If you want to break up the content in your post and present a more engaging experience, consider including a video.
Also Check: How To Use Video To Increase Traffic To Your Site?
Check Analytics For Website Traffic
Checking analytics is a crucial step in revising older blog posts to drive more visitors to the website. Analytics may give you helpful information about how old blog posts are doing and where your visitors are coming from. Here are several techniques for analyzing stats for previous blog posts:
- Use Google Analytics: Google Analytics is a free tool that allows comprehensive data on your website traffic and user behavior. Check the performance of your older blog posts using Google Analytics to see views, bounce rates, and average time on the page.
- Analyze social media data: Check the metrics for any older blog posts you’re promoting on social media. This will allow you to determine which social media sites bring the most visitors to your article.
- Use heatmap software: You may see how users react to your older blog article by using heatmap tools like Crazy Egg. This may help you identify problems like high bounce rates or low interactions.
Also Check: 7 Best Ways to Get More Site Traffic Through Social Media?
In conclusion, updating old blog posts is crucial to getting website traffic and improving user engagement. By following the tips and recommendations mentioned in this article, like refreshing the content, Blog update for SEO Ranking, checking for broken links, using Google Analytics, getting backlinks, adding visuals, reviewing analytics, and promoting the post, you can make your old blog posts more relevant and engaging for your readers.
Additionally, by updating the format of your old blog post, making it mobile-friendly, using headings and subheadings, using bullet points and short paragraphs, adding multimedia, and using a clean design, you can improve the user experience and increase the chances of people engaging with your content. Remember always to research and stay up to date with the latest SEO best practices and trends to optimize your blog post for better performance.
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