How interlinking works for on-page optimization, increased user experience and keyword relevance. Many webmasters neglect this simple yet powerful method to increase Search Engine Optimization (SEO) for higher rankings.
What is Interlinking?
An interlink is a basic anchor link from one page on your site to another. This uses the HTML tag, as you might already know.
When visitors navigate your site, they’ll click links from one page to another to find the information they need.
For example, you may link the words,
“Learn More About Us,”
to a page that talks about you our your company.
Likewise, you can use keywords to link to pages that talk about that service or product you would like to rank for.
Remember to keep the keywords and phrases relevant to the page you are linking to.
How Does Interlinking Improve User Experience?
You cannot assume that every visitor on your website will know how to use the navigation menu of your website.
Most visitors will click into a website from Google, scroll down, read some or all of the page’s content. Then either click the back button or close the window.
An interlink presents an opportunity for a visitor to travel to another page on your site. That way, you can keep your visitors more time rather than leave.
The more interlinks your website has, the more opportunities a visitor has to navigate to another page.
How Interlinking Boosts SEO and Advertising?
This means that users will navigate away from your site less. They will visit more pages and spend more time on your site. Google takes these three factors into consideration for ranking potential. If you have advertising, this also means you’ll get more advertising revenue.
How Should I Use Interlinks for SEO?
It may tempt you to go crazy and link every phrase you can find. But, keep in mind that interlinking has diminishing returns.
There’s a ‘sweet spot’ to determining how many links to offer per page. A general and safe rule of thumb is to place one interlink per 100-200 words of content. If you have a page of 800 words of content, you can expect 4 to 6 links.
Anchor text is the clickable word or phrase. Make your anchor text appealing, engaging, and click-worthy. Don’t just use keywords for SEO; use catchy phrases.
For example, if you are linking to a page of positive reviews for your business, you might try experimenting with,
“Read what our customers are saying about our services!”
Word Of Caution When Considering Anchor Text Keywords.
Google takes anchor text into consideration when determining the ranking potential of your site.
Many SEO professionals have a tendency to over-do keyword stuffing of anchor texts.
Search engines may see an over-the-top effort to include as many keywords as possible. Therefore, they penalize a web page’s ranking potential.
There are many stories of webmasters suffering decreased rankings. Because, they added too many keywords in each page and in their links.
To prevent this, you can assess each page of your website and make a list of all anchor text phrases used.
A guideline to follow:
- Ensure that no same anchor text is used twice.
- Don’t just include keywords; include phrases.
- Make them appealing to customers and not just search engines.
- Be entirely natural with your anchor text.
Put these strategies in action. See how your rankings adjust in the weeks and months to come.