20+ Best White Label SEO Tools

Here, we have listed 20+ top and best white label SEO tools to boost your business performance. Search engine optimization (SEO) is an effective online marketing strategy you can implement to increase your website traffic.

To get targeted online users to your site via search engines, SEO is a must practice for you. Although a good SEO strategy involves manually implementing things. That will make your site to appear on the first page of search results.

Why Do We Need Best White Label SEO Tools?

Unfortunately, manually making important changes that will organically increase your traffic can be difficult and time-consuming. There are some SEO tasks you can delegate to the machine alone for faster result. That’s why you need SEO tools. These white label SEO tools will help you automate important website tasks such as:

  • Monitoring your backlinks performance,
  • Website audits,
  • Tracking keywords positions,
  • Monitoring your site speed, and
  • Much more.

These tools will improve your website performance reducing the time and mistakes associated with the manual practice. They will help you coordinates the manual and automated SEO tasks. So, if you are looking for the best free or best paid seo tools then you are definitely on the right page.

What Are The Task Of White Label SEO Tools?

These are the White Label SEO Tools you need. They will help you optimize, monitor, maintain, simulate, analyze, and do many SEO tasks.

That will boost your search engine rankings. Not all of them are free though. Pay for some. These are some of the best SEO tools you can depend on.

Disclosure: Some of the links in this post are affiliate links and if you click them to make a purchase I will earn a commission. I mention these companies’ name  because of their quality but not for the commission from your purchases. Whether you make a purchase or not depends on your decision. Visit our Disclaimer for more details.

20+ Best White Label SEO Tools: (Free/Paid)

20+ Best SEO Tools To Boost Business Performance 1


SEMrush is one of the top rated white label SEO tools. Its website offers many other toolkits, including an SEO toolkit.

One of its prime features is that it allows you to view:

  • Keyword rankings for different web pages,
  • Page rankings for a particular keyword,
  • Monthly search volumes for various keywords and so on.

SEMrush also lets you analyze backlinks from other sites to yours.

In this SEO tool, you can conduct keyword research and compare page performance against competitors.

Google Search Console

Google search console is one of the crucial white label SEO tools designed to help

  • Website owners,
  • Publishers,
  • SEO experts,
  • Programmers,

App developers, programmers, and business owners track the search performance of their site.

It allows you to communicate with Google and improve many important parts of your site.

Google search console will help you to

  • Improve keyword usage,
  • Internal links,
  • External links,
  • Sitemap submission,
  • Index status and many more.

The tool is packed with several great features and the interface is user-friendly.

Google search console is the best tool you can use to identify if your site has an issue.

Bing Webmaster Tools

Another one of the best white label SEO tools (Free). This is a standard resource that provides you with deep insights into your website performance.

They design the tool to give you details of any issue your site might encounter. So, that will improve your ranking signals on the search results.

It shows your site information such:

  • Clicks,
  • Impressions,
  • Pages indexed and
  • Pages crawled.

Bing webmaster tools include diagnostic and research features that can increase your website traffic.

The tools allow you to submit a website to be indexed and be included in the Bing search result pages.

Google Analytics

Google Analytics is an effective analytics tool you can use to track website visitors.

It’s a tool that can provide you with insights on the activities of visitors on your website.

You will get to know

  • Where your visitors are coming from,
  • The mobile devices they used to arrive on your site,
  • The pages they click,
  • How they leave your site and much more.

Google Webmaster Tools 

Google Webmaster Tools is an excellent toolset which gives you wholesome information –

  • All about your website,
  • The essentials of Google search and
  • The way Google looks at websites.

The best part about all of it is that it’s free to use.

One handy feature is that it lets you go through an article from Google’s perspective.

You can collect valuable data, which will help you step up your SEO game. It helps you tweak your web page for higher ranking.

Majestic backlinks checker tool allows you to view your website backlinks.

You will get a full detailed report about your website backlinks featuring root domains, sub-domains, and individual URLs.

If you are want to view your backlinks performance, then incorporate Majestic backlinks checker in your toolbox.

Upcity SEO Report Cards 

You can use this tool to analyze how your website is doing, compared to your competitors.

It gives you a detailed report on:

  • Rank,
  • Link building,
  • On-site analysis,
    Keywords placement,
  • Website accessibility (the site load time and ease of crawler accessibility),
    Trust metrics and
  • Current indexing (the number of indexed pages).


This tool shows you how well or bad your site is optimized.

It includes features like:

  • SEO check (for checking and improving your website’s SEO),
  • Keyword check (which shows you how your keywords are optimized),
  • SEO compare (for checking your page against another, for the same keywords) and
  • Rank check (which checks keyword rankings).


WebCEO is the most suitable tool, even for marketing beginners or novices.

It offers a lot of flexibility for advanced marketers.

WebCEO gives you all things essential to SEO, including:

  • Rank Checker,
  • Optimization Advice,
  • Article Submitter and many others.

It also creates links.


SEOprofiler is a set of smart, automated tools that handle all your SEO needs on the go.

  • It comes with tools that take care of enhancing layouts and web page coding. Then, it makes it easier for search engines to find them.
  • It also comes with a keyword research tool to give you that edge over your competitors by constantly monitoring keywords.
  • With the help of these white label tools, you can manage your SEO campaigns comfortably.
  • Not understanding which tools work for your business is dangerous. Blindly using optimization is worse than buying the wrong tools.

Take the help of a digital marketing expert and see your campaigns become successful.

Seo Site Checkup

It is a free and one of the top white label SEO tools that is used for in-depth analysis of a website. It highlights all the technical issues. Also, it gives suggestions to improve website ranking on SERP (Search engine result pages). You need to enter your website’s URL in SEO Site Checkup to get an automated SEO audit report.

SEO Site Checkup has the following sections:

  • Sitemap Test
  • Speed Optimization
  • Robot txt. Test
  • Favicon Test
  • H1 & H2 Check
  • Image Alt Test
  • Common Keywords Test

Pros Of SEO Site Checkup

  • Easy to use
  • Detailed analysis reports
  • Compare competitors results

Cons Of SEO Site Checkup

  • This tool generates free reports for 14 days only. After that, you will pay a monthly fee to continue using it.


IBP or iBusinessPromoter is one of the advanced, award-winning tools that keep track of the latest algorithms for search engines.

It’s objective is to get your website ahead of the pack.

IBP gives you immense visibility on the world’s most popular search engines.

It has some of the best tools such as:

  • Rank Checker,
  • Keyword Density Checker,
  • Daily Word Search and
  • HTML Validator.

These tools check your website and suggest optimization when necessary.

SEO PowerSuite

The SEO PowerSuite comprises four SEO tools.

Which help get your site as much exposure as it can, on popular search engines.

Link building, competitive analysis, website rank calculation, and crawling websites are just some wide range of features offered.

There are four major tools the PowerSuite provides, which include:

  • SEO Spyglass,
  • The Link Assistant,
  • Website Auditor and
  • Rank Tracker.

Its power and ease of use make it one of the best SEO software.

Website Speed Test Tool

You can use this tool to run a free website speed test from multiple locations around the web.

Website Speed Test Tool will provide the diagnostic report of your website. That includes:

  • Page speed optimization checks and
  • Suggestions.

Page load speed is one of the ranking factors Google uses to rank pages in the search results.

You should make sure your site loads quickly to give your visitors a wonderful browsing experience.

Screaming Frog

This is a powerful SEO tool you can use to gather on-site data. That will improve your website ranking signals.

The tool works by crawling website URLs and then collecting important on-site elements.

Screaming Frog is one of the best tools you can use to increase your on-page SEO strength.

You can also use it to

  • Locate broken links,
  • Discover redirects,
  • Analyze page titles,
  • Uncover duplicate content,
  • Generates XML sitemaps and many more.

One of the useful free SEO tools you can use to scan your websites and blogs for any possible dead links.

It will also show you exactly where stale references reside in your HTML code. Having too many dead links can harm your website visibility on search engines results. The good news is that with this tool you can easily get rid of them.

Website Analyzer Tool

Website analyzer tool helps you discover the areas of your website that needs enhancement.

Regular website checkup is an important SEO technique you can implement to increase your website ranking signals and traffic.

This tool will diagnose your website and then display the report using over 50 criteria such as

  • Performance,
  • Speed,
  • Accessibility,
  • Design,
  • SEO, and much more.


Use this tool to get an overview of your website performance.

GTmetrix will show you how your website loads and what could cause its slow loading.

The tool allows you to monitor your pages regularly to ensure high performance.

Online Ping Website Tool

This tool allows you to notify different search engines about your newly published or updated content. Sending a ping to search engines makes it easy for them to crawl and index your site content.

This tool allows you to just enter your page URL, select a category and click ”Ping Now”. Then watch as it pings different search engines.

Plagiarism Detect

Online plagiarism checker to detect if there is a copied passage on your website page, documents, and content.

You can also use it to check duplicate texts in an essay, articles, and posts.

Website SEO Score Checker

This high-performance tool will check your website SEO strength and then provide you with a detailed report.

The information it provides can help you make changes that will improve your visibility on search engines.

Web Page Analyzer

The tool will help analyze your web page performances and errors. Having a well-structured website and quality page is very important to get huge traffic from organic sources.

The tool will help you discover the things that can prevent your web page from ranking high.

This web page analyzer uses color icons to score your web page according to

  • Quality,
  • Accessibility,
  • Usability and
  • Search engine point of view.

Robots.txt Generator

It is important to have a robots.txt file on your website.

  • This tool allows you to create a clean robots.txt file.
  • It will help to hide any page you don’t want search engines to see on your site.
  • It also blocks the unwanted spiders that only crawl your website to hack your email addresses.

Keyword Tool

This is a free keyword research tool you can use to gather many profitable keywords.

  • It can also give you keyword suggestions you can use in an article and PPC campaigns.
  • With this tool, you can easily locate the actual phrases people used to find information online.


Searchmetrics is one of the white label analytics tools for SEO, social media and backlinks.

They collect data from different websites to give you trends and insights.

They also provide weekly information on keyword trends, so you will know what keywords to use. It gives data on search trends.

Snippet Optimizer

Use this Google snippet builder and the optimizer to build a better snippet.

The good snippet will attract clicks on the search result pages.

XML Sitemap Generator Tool

A sitemap helps inform search engines about hidden and important pages on your site.

  • This tool allows you to generate the sitemap. XML files.
  • Generate and submit your sitemap.
  • It helps search engines to crawl and index your site for visibility on the search results.

Browser Compatibility Checker Tool

This tool will check the compatibility of your website on different browsers.

  • It makes screenshots of your web design in different operating systems and browsers.
  • It also checks if your site has any browser compatibility issue.

Keyword Rank Checker

  • Use this tool to track the position of your web page on the major search engines results.
  • You can also use it to monitor changes in the rankings of your website.
  • If there is a drop in your keyword position, then improve.
  • That will increase your traffic from search engines.
  • The tool allows you to choose custom Google’s regional domain in the country of your choice.

Google Keyword Planner

Google keyword planner is one of the best and important SEO tools you can use to plan your keyword campaigns.

  • The tool will provide you with useful keywords online users are using for their searches.
  • It gives you clear details of the search volume a particular keyword receives in a month.
  • It will help you to make the right choice on the best performing keywords to use on your site.
  • These essential SEO tools are designed to help you solve every of your SEO issues.
  • They will also enhance your website performance and visibility on search engines results.

Each of White Label SEO Tools performs different tasks that will contribute to the overall growth of your site.

Also Read: White Hat SEO Practices

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