Building an organic backlink profile is relevant for most site owners since their presence is crucial for the successful promotion of a website in search results. There are many ways to build a backlink profile, including legal and illegal ones, and speaking of the first, guest blogging is one of the best ways to cope with this task.
This way of website promotion strengthens your position with a backlink, allows for sharing valuable content with the potentially interested audience, and attracts the new influx of traffic to your website. Below you will find 5 tips for guest blogging with which you get organic backlinks.
5 Tips for Guest Blogging to Build Backlink Profile
The following tips will help you effectively implement your guest posting strategy. This will allow you to create an organic backlink profile. But as a bonus, you will be able to attract more potentially interested customers who are likely to be converted into leads and then – loyal buyers.
1. Prioritize Quality over Quantity
This strategy involves placing your content on a variety of resources. But in the pursuit of quantity, many forget about the most important thing. Namely, to make your guest blogging effective, you have to remember about quality. The quality issue relates to the following points:
- Your blog content. Not all sources will want to partner with sites that don’t have good quality content.
- Resource authority. Cooperation with sites that have low search engine rankings and low traffic inflow is not a solution.
- Target audience relevance. If you are p
- selling beauty products, then posting on a site that sells bicycles is not the best idea.
2. Only Relevant and Targeted Content
As you know, Google’s ultimate goal is to provide its users with the most valuable and relevant materials. The more precise solution to the reader’s problem will be in your article, the more chances of getting positive results from your backlink building strategy.
When creating content for guest blogging, you need to understand that you need to prepare the high-quality and unique text and relevant one. The latter plays a significant role in the rating.
If you offer beauty services, then links from the beauty industry sites will be effective. Also, pay attention to SEO when creating guest posts – try to accurately align the users’ request with the topic of your article, the problems you are discussing, and the solution itself.
3. Collaborate with Reputable Sites
Building an organic backlink profile will require collaboration with reputable resources. A link from a site that has a high rating will do much more value for your profile.
Here the first piece of advice echoes, which says that quality is more important than quantity. It is better to get fewer links from reputable sources than a lot from low-ranked resources. It’s easy to check the authority of a resource with such a tool as Ahrefs Domain.
These blogs and websites have to be relevant to your niche as well. Trying to mention your link to a website about floral arrangements in a guest post on a tire shop website is not the best option.
If you have issues with the choice of sources or it just takes too much time, you can always turn to a professional link-building service.
Also Read: Blogger Outreach And Best Practices
4. Use Only Verified Services
If you are a complete newbie to guest blogging strategy building, this can be a daunting task. Of course, you can do all the work yourself, but you need to understand that you will have to pay a lot of time. A practical alternative is to cooperate with an agency that will offer you a solution with guest posting.
Choose agencies that offer affordable payment monthly for backlink services and have a good value proposition. The best guest posting service vendors will offer you to choose from the high-ranking resources to publish your content, help with content creation, and ensure compliance with your target audience.
Usually, the result of such professional assistance is already visible in a few weeks, which will allow you to evaluate the agency’s work on time.
Link building is a suitable task for outsourcing. You can focus on the core business while professionals create a natural, pleasant online presence for your project. Gladly, there are also many services ready to provide experience and professionalism.
5. Improve Your Chances Of Getting High-Quality Backlinks Naturally
Your content plays an equally important role in building organic backlink profile. By creating the right content, you can get a significant influx of backlinks without additional work on the issue.
How is this possible? The more valuable and unique your content is, the more chances your article will be used.
For instance, if you create unique research, then there is a high probability that other authors will use your project results.
Accordingly, your site will be cited as a source. If each of your articles has valuable content, then you will get good backlinks.
If you see a mention of that research, your name, or brand name without a link, it’s usually relatively easy to fix the issue.
Contact the webmaster or blogger, thank them for mentioning your material, and kindly ask to be linked there. Most web admins are okay with it, plus you get your rights for unique content.
Guest blogging is one of the numerous effective ways to get backlinks. What’s more, it will allow you to generate organic backlinks and meet your new target users, plus this is one of the few while-hat and legal backlink building practices that are accepted (or, at least, are not prohibited by Google).
Therefore, don’t ignore this opportunity, but start using the tips above right now.
Analyze your backlink profile often, fix issues, cooperate with professional link building services when needed. By creating a complex of tasks, you will achieve the best result for the website.
Post on reputable sources, always be nice, and know-how to build a relationship with your audience!
Author Bio: Nancy P. Howard has been working as a journalist at the online magazine in London for a year. She is also a professional writer in such topics as blogging, IT and marketing.