Why Meta Tag Descriptions Are Important In On-Page SEO

Meta tags play a crucial role in SEO. These tags provide a brief description of what a webpage includes. They act as cues for Google’s search engines, offering a fundamental understanding of the on-page content.

Your webpage should contain a title that gives a vivid description of your meta tags. This title is referred to as a meta title. Visitors need information about a site before they click to open it.

To have an effective online campaign, consider using meta tags to boost users engagement.

According to search engines, these tags do not account for rankings. However, the pros still do use these tags as a way of increasing click-through from SERPs.

Meta tag descriptions give customers a vivid idea of what a content page entails. Search engines barely use them in their rankings algorithms.

Your meta tag should be a 160 words snippet, precise, and brief to help readers click on your listings.


Meta Tags and Keywords

Webpages bear various essential features that every website owner must indeed comprehend and consider.

Meta Tags and Meta Keywords are some of such aspects.

Utilizing them effectively helps promote the value and usefulness of a website in general.

This article presents a detailed guide encompassing elucidations on Meta Tags and Keywords; providing comprehensive information on how to utilize them to promote your website.

What are Meta Tags?

Typically, Meta tags are included in a webpage’s source code. Moreover, they appear on the search list alongside the address link. They provide a highlight of the content on the page through a simple text description. This description is, however, not a part of the webpage’s content; it exists in HTML format, and only search engines can decode it.

Meta tags are contained in opening and closing angle brackets. For example:

While Meta tags should vary in size, a long one is not recommended. Usually, a Meta tag’s description should contain a maximum of 150 characters. Its title should be something like 70 characters long. Besides a Meta title and a Meta description; Meta tags also entail Meta robots, Meta keywords, and Meta languages as some of the features. Here is an example of a meta description tag.

What is a Meta keyword?

A Meta keyword is one form of Meta tag that plays a significant role in content promotion.

It is a phrase acting like a keyword. Also, it appears on the Meta description as well as in the webpage’s content.

Unlike the common keywords that might be in the form of a phrase; or a word, a Meta keyword is usually a word and not a phrase.


While the Meta tags relate to Meta keywords, there exists a fine line between the two. They are both essential in the website development and promotion process. When users conduct searches, Meta keywords show up in a Meta tag, but the two are entirely different.

The main difference between the two is that Meta tags are only decoded and visible by the search engine.

On the other hand; Meta keywords appear both on the search list page and as part of the content on the webpage.

Therefore, when you search for particular information on the internet. You will see the site’s Meta tag as well as the Meta keyword.

Upon opening the webpage, you will see the Meta keyword together with the rest of the content.

On the other hand, Meta keywords are solely independent and do not exist in different categories.

They are simply words or phrases essential for the overall optimization.

However, Meta tags exist in several subcategories falling under it, which gives it a specific format.

Importance of Meta Tags in SEO

SEO is a practical approach to promoting your website’s content.

Several measures can help achieve high rankings by improving optimization options.

These tags are essential in improving SEO rankings, but it all depends on how you utilize them. Not all types of Meta are useful, and hence you need to select considerably.

However, Meta tags let search engine identify a specific website. So, if you choose an appropriate strategy, your site might benefit massively.

Similarly to the common keywords used in the webpage’s content, Meta keywords pose benefits to the SEO rankings.

However, Meta keywords were commonly used in the recent past. They are currently not as common as before, and their use is ceasing as time goes.

Search engines such as Google does no longer include Meta keywords in the ranking algorithm.

Importance In the SEO Title

While Meta tags, in general; are meant to provide information on what a website contains, Meta titles give more comprehensive details. In the past, Google used to rank pages in the Search Engine Results Page through such identification.

For that reason, well-formulated Meta titles played a significant role in promoting a site’s SEO rankings. But not anymore!

Google does not rank websites through Meta titles nowadays.

Even though some website owners still use Meta titles for their sites, they trivially influence SEO rankings.


Do top SEO blogs use meta description?

The answer to this question is precise, yes, and no.

Pros use meta tag descriptions on their homepage but do not include the tags in their blog posts.

Some SEO professionals use tags on their internal pages, but not on the homepages.

The use of tags depends on the strategy used by a marketer to encourage customers to click-through their content.


Why use in your SEO campaign?

Some content marketers tend to do away with meta tags as they barely contribute to the algorithm rankings.

To succeed in your SEO, you need to have an open mind and view things in this dimension. Always think of tags as a conversion factor rather than an algorithm ranking factor.

Below is a list of reasons explaining why you still use:

Meta descriptions in your SEO campaign.

  • Pros and top-ranked network organizations use meta in their SEO,
  • Bookmarking networks still use meta descriptions in their networking,
  • Display of bolded phrases in search results; If you are targeting a specific keyword or phrase, you will still want to use tags.

Meta descriptions have much value-addition for SEO. To be a pro in SEO, you can twist your descriptions and base them as calls to action.

The way you phrase your meta descriptions matters a lot. You can get a lift of click-throughs by testing meta descriptions on your home pages. That generates traffic and conversions.

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