Your Google search ranking matters most when you want to increase people’s engagement with your website. Most people click on the top search result and find what they need quickly and move on. They rarely click on the second, third of even last pages when they search.
Therefore, the best option is to be the number one search result. Search engine optimization is what you need to drive traffic to your website.
Besides typed searches, people now conduct more searches using voice commands. This confirms that the concept of searching is changing.
In the same way, the search engine algorithms are continually evolving. Webmasters must keep abreast of these changes and optimize their content to improve the chances of ranking higher.
There is much to do with the search engine optimization. The tips below will bring you ten steps closer to achieving your goal. These are the factors you should consider in your SEO strategy to improve your ranking.
Know Your Audience
Know your ideal audience in terms of the language they use in their searches. Also, know the terms and phrases that people used to search information related to your topics. This understanding will ensure that your content has good chances of ranking higher on search engine results pages.
You can use search keyword tools and content optimizer tools to identify key terms and phrases. Free-response audience surveys and social media. It can also provide great insights on what people talk about your topic. Also, the questions they ask on the same.
Know your potential keywords to create titles, headings, and content relevant to your audience.
Your content will have higher chances of surfacing for text-based and spoken searches.
Target More Search Engines
Determine all the search engines where people may look for the content you create. Make sure that your content is accessible in these engines. One way to do this is to have your webpages indexed by these search engines.
Create videos relating to your content and upload them to YouTube. This can be as simple as creating an infograph from your blog post.
The title and description of a video are very important. So select your title wisely and provide a relevant description.
Optimize your content, images, and videos for search engines. It will increase the chances of ranking higher.
If you create relevant content and update it regularly, you will soon outrank your competitors.
Have a Search-Friendly Website
Third, the search-friendliness of a website has a great influence on SEO.
A search-friendly site will help you establish a solid foundation for your SEO strategy.
Website’s hosting and design infrastructure are the main determinants of its friendliness to users and search engines.
Some ranking factors related to a site’s design include loading time and mobile-responsiveness. A fast loading site has a positive impact on visitors’ experience. In addition, your site should be safe and secure with a clean and clear code.
To rank higher on search engines, you need to implement all the elements of your SEO strategy effectively.
This will positively influence the experience of visitors and search engine robots.
Find out your current search ranking
To improve your websites place in the search results, first you need to know the sites current search ranking. And, you can do this using tools such as Google Analytics and SERPs.com. These sites give you an insight into your ranking according to keywords you use. Having your business on the first page of Google increases page views and brings in more revenue.
Have quality website content
Your website must have top quality contents for higher search ranking.
Focus on improving your content and giving fresh information that visitors of your website are looking for.
You can use photos and videos relevant to the company’s brand. It will also be useful in increasing the quality of the site.
Good quality content will not only increase your ranking but it will also keep visitors returning to your site.
The information on your site must be interesting and relevant to your customers. Also, the photos must be eye-catching and editorial.
Improve your page loading speed for better ranking
The speed of the website highly affects the ranking in search engines. Ideally the site should take 3 seconds or fewer to load. A fast loading time will reduce abandonment from visitors.
Most visitors don’t have the time and patience to wait for your site to load.
Compressing files and implementing caching on the site can improve your website’s speed. And, then measure the site speed using tools such as Gtmetrics.com and Page Speed Insights.
Create a unique headline and website link extensions
A headline that is informative and unique is necessary. That will increase the number of clicks to your website.
A site link extension is like a subheading and can link to different content within the site. This makes it easier for visitors to navigate through different products on your site.
Links also cuts down on the time spent by customers searching for a specific product on the site. That definitely reduces the bounce rate.
Site link extensions can also be a way to advertise products that visitors weren’t searching from your business.
Ensure that the phrases you use are brief, informative and to the point. That will increase the click-through rate and impressions your site makes.
Create a blog for your website
It is not every day you upload fresh content to your website. That would make confusion to your regular customers. Also, it would cause overcrowding of information on your site.
Keeping the website up to date with daily or even weekly articles is a realistic approach. It will keep the content of the site relevant.
A weekly blog with related contents to the website helps to connect with new visitors. This increases links to your website which positively affects your search ranking.
Make blog posts about the latest news and new information related to your business.
Advertise your site
Ads for websites on search engines place higher than other sites. So, they often rank at the top of the first page and will reach a wider audience.
Don’t be afraid to advertise your site and to compete with the other brands on the first page. Advertising your site for a certain period increases the number of impressions and engagement with your site. This will also automatically put you on the first page of search results related to your business.
It is just as easy as it is difficult to improve your search ranking. Most of the keywords and top positions are competitive. Also, you need to be the best and have top content quality to appear as the first search result.
It is important that you hone your SEO skills because search engine optimization will matter even in the future.
The above steps will improve your SEO strategy and help deliver reliable results.
Implement them together with all the other elements of SEO and your ranking on search engines will improve steadily.
Check for More: Top Ten Google Ranking Factors