Like content writing, copywriting plays a crucial role in any digital marketing strategy. After all, a powerful copy is what helps businesses make sales every day, which is why copywriting is so valuable. Beyond that, marketers can adopt copywriting practices to maximize the impact of their efforts. But these practices change with trends which you need to keep in mind when writing copy. Hence, here are the five copywriting trends marketers can use to boost sales in 2022.
Top 5 Copywriting Trends Marketers Can Use To Boost Sales
#1 Email Copywriting Trend Is Still Essential
Email marketing may have been around for ages now; but it’s still one of the essential types of digital marketing you should be using. Whether new platforms arise – be it TikTok or Clubhouse or a completely new beast; you need to remember that email is still the way to go in terms of sales. That’s why writing a good email copywriting is one of the best trends; to boost your sales now and in the nearest future. Here are some email marketing statistics to give you an idea of how powerful emails can be:
- With an ROI of 4200% (for every $1 you spend, you make $42); email marketing is one of the most convincing types of digital marketing currently available.
- There is a 760% increase in revenue when segmentation is used in email marketing campaigns. This is just a testament to the power of personalization (more on it later).
- 80% of marketers say that they would instead give up social media than email marketing.
- 99% of email users check their inbox every day, with some doing it up to 20 times a day. 58% of those checking their inbox daily do so first thing in the morning.
It’s astounding just how powerful email marketing can be when used right. When you have a mailing list with your current customers; it’s much easier to get them to purchase from you again and again; because you already know their interests and past purchasing behavior. Moreover, by working with your mailing list, you will be reducing your acquisition costs; because having returning customers is more inexpensive than acquiring new ones.
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#2 Even More Personalization
As mentioned earlier, segmentation can improve the effectiveness of your email marketing, but segmentation is just a subset of personalization. Indeed, personalization is getting way more attention from brands nowadays; but it seems that this trend will only continue gaining traction – and copywriting isn’t exempt from it. Personalizing your copy will help you connect with your audience better and, in turn, get more sales. Here are a few statistics to show you the power of personalization:
- 80% of consumers say they are more likely to buy from brands that offer personalized experiences. Moreover, 90% of American consumers find personalized marketing somewhat very appealing.
- In 2020, 92% of marketers said that customers and prospects expected a personalized experience. Compare this to 2019 when 85% of marketers said so.
- 67% of consumers state that brands must adjust content based on the current context. If this isn’t done automatically, 42% of consumers “get annoyed” that the content they are seeing isn’t personalized.
- 83% of shoppers say they would exchange their data for a more personalized experience. A 2019 study showed that even though 79% of consumers said that companies knew too much about them; 90% of those surveyed were still willing to share their behavioral data for an easier and cheaper experience.
Judging by the statistics above, it’s safe to say that personalization is here to stay and thrive. Businesses see the results, and marketers know that customers expect personalization. In addition, customers are willing to go forward and provide their information to get a personalized experience in return. It’s a win-win situation for both parties.
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#3 Storytelling Front and Center
As email marketing and personalization, storytelling is not a new copywriting trend; but rather a constant one that has been about for quite some time. Marketers and copywriters know that storytelling can help them achieve various goals, including those related to sales. Guy Nelson, a copywriting expert from the custom writing reviews site Trust my Paper, explains it this way; “Storytelling in your copy can increase engagement and build trust; both of these are essential for having loyal customers who come back to buy from you again.”
Most of the time, storytelling can help you improve your branding by humanizing your brand. Through the personal stories you share, your audience will find a way to connect with your business; even though it isn’t a person they could relate to daily. Here are some branding statistics to prove why it’s essential to use storytelling to build your brand image:
- 86% of consumers say that authenticity is one of the primary factors when deciding which brands they like and support. Another major factor is trust: 81% of consumers say that they need to trust the brand they are buying from.
- 77% of consumers buy from brands that share the same values as they do. 64% of consumers say they would buy from a brand; or boycott it only because of its position on social and political issues.
- 79% say that user-generated content (UGC) highly impacts their purchasing decisions. After all, it is a form of social proof that uses storytelling.
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#4 No More Clickbait
These days, there is a lot of discussion about “fake news” and “clickbait”; but such arguments are usually delegated to media, especially mainstream media. Unsurprisingly, businesses also use clickbait in their marketing to lure in potential customers. But just like nobody likes reading an article with a misleading title; nobody will enjoy reading an email with a tricky subject line. In other words, if you desire to make your copywriting trends work, you need to stop using clickbait.
Remember that good copywriting is not just about making the customer click on a link in your email; and get to the landing page. It’s also about the purchase and the many purchases after it. So, if you want to retain a customer, you need to make them trust you. Trust is impossible with clickbait, which is precisely why you shouldn’t be using it in your copy.
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#5 Podcasts Need Copy Too
Last but not least, it’s necessary to realize that copy can take on many forms; and can be used on many different platforms. For instance, this is why it’s being used for podcasts and videos. At the moment, both video marketing and podcast marketing are on the rise; with even big brands adopting the formats for their marketing purposes. Where copy comes in is the supporting content for these podcasts and videos.
Descriptions, notes, highlights – all of these are pretty much copy that helps the podcast or video creator sell their products; direct listeners or viewers via affiliate links, and so on. For brands, podcasts and videos can be yet another outlet for using storytelling; but it’s also a way to advertise and market your products by employing high-quality copy.
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Final Thoughts On Copywriting Trends
All in all, powerful copy is not something as simple as text on your website that sells products well. In reality, an excellent copy can take various forms depending on the latest trends; and that’s why it’s so crucial to follow them. Use the information in this article to help you navigate the latest copywriting trends; and define your strategy for the upcoming year.
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Images Jacqueline Kelly and Negative Space
About Author: Lafond Wanda is a professional copywriter, content writer, communications consultant, and content strategist. She began young with her writing profession as a high school writer to a university editor. Currently, she is a writer in professional writing media. Her years of expertise have honed her talents to design compelling and results-driven content every single time.