What benefits can a good logo design bring to the company? Many times, the impact of logo on a company is invisible and a good logo can quickly establish a brand image; convey positive corporate cultural values, and symbolize high-quality brand services, which has an irreplaceable important role in the company’s development.
Quickly Leave a Brand Impression in the Minds of Consumers and Reduce Promotion Costs
After the industrial revolution, because of product surplus and severe homogeneity, market competition was fierce. At this time, the brand awareness of business owners awakened. When the product quality was similar, a brightly colored and individualized logo became a product. Or an important means for companies to stand out. In the Internet era, the amount of information consumers receive every day has shown a geometric explosive growth.
There are no countless logos in various forms; and your logo stays in the eyes of consumers for only a few seconds. Why can people remember? Let’s first look at a few successful cases.
When we see the yellow letter “M”, we will think of McDonald’s; also, when we see two red bulls, we think of Red Bull; when we see a silver-white apple that has been bitten in half; people Cannot help but think of the great Apple. These successful brand logos have several things in common and neat, distinctive features, and highly symbolic. These are all carefully designed to distinguish them from other companies and can be quickly consumed. The readers will leave a deep memory in their minds. Today when traffic is king, it can save enterprises a lot of cost of promotion.
Also Read: 5 Things You Must Know Before Designing a Logo
Deliver Corporate Culture and Value Orientation to Consumers and Enhance Consumer Brand Loyalty
Sometimes the same product is consumed. Besides the product itself, it is more important to consume the invisible, intangible, but real-feeling things attached to the product. It may be a value, a belief, and this is the cultural value connotation that; the company conveys to consumers through logo design. Consumers’ recognition of the corporate logo is the identity of the corporate culture. An approachable and beautiful brand logo has a significant effect on building consumer brand loyalty.
Conducive To the Accurate Communication of Company and Product Information
In the marketing promotion; the logo’s shape, color, and specific expressions in different scenes will affect the use of other auxiliary elements; because it develops other visual symbols around the logo as the center of visual communication. Regardless of whether you are marketing on packaging, websites, apps, video ads, or other places; the logo will be bundled with the message that the brand wants to convey; and it will play a leading role throughout the entire marketing campaign. The role of a good logo is to quickly achieve product focus; accurately and accurately convey the core ideas or information; that the company wants to express to consumers in a short time, and enhance brand recognition and visibility.
Read Also: 5 Golden Tips And Tricks for a Good Logo Design
And Why Brands Need Dynamic Logo?
Once dynamic logo becomes a trend, the connection between corporate institutions and designers will naturally strengthen. The question is, why does the dynamic logo trend become popular so quickly?
Dynamic logo is a more modern and dynamic way of brand presentation. Like the traditional logo, it can outline the image of enterprises and companies; and attract the attention of users and customers. In contrast, dynamic logo requires more originality for designers; and this is undoubtedly a good way to make a brand stand out in the current competition. But do you know how to create such logos? Since it’s a complex task and requires complete knowledge; turning to experts like logo designers UK or logo design agency is worth considering.
Next, let’s see what specific benefits can a good logo design bring to the brand or company?
There are many brands with similar logos, and it is not a secret that they may also compete in business. Although to a large extent this similarity is not intentional; after all, many industries brands need to add some recognizable elements to their immediate logos. It closely relates these elements to their industries and characteristics; and this is again It will inevitably lead to similarities in different corporate logos.
To make a logo unique, designers can make it move. When the logo becomes dynamic, the designer’s imagination can be enhanced. When the original visual image and dynamic effects meet, it allows users to perceive them in a whole alternative way.
Higher Brand Recognition
Many brand experts believe that dynamic graphics are easier for users to understand and remember than static images. A powerful dynamic logo can better attract the attention of potential users. Some dynamic logo animation effects will last about 10 seconds. Compared with seeing a static logo in a short period of time; the chance of being remembered by users is much greater.
Pleasant First Impression
The first impression the product leaves on users actually has a deep impact. Usually we only need a few seconds to decide whether we like something. Since logo is the most important representative of the brand; it closely relates the first impression of the brand by potential users to logo. The original logo design can usually make users have more surprises and deeper impressions; and the positive first impression will attract users’ continued attention.
Must Read: Choosing The Best CSS Units For A Responsive Web Layout