Whether you are a start-up company without a visual identity or an established business with an existing logo that needs a refresher, these are the same considerations that reappear when it comes to having to design a new logo. It can be an unmanageable process for some, as there may be many paths you can go with different logo drafts and only one logo you can ultimately use. Keep your tongue straight in your mouth, because with these 5 tips and tricks for a good logo design, you are hopefully better dressed for the process.
What is a good logo?
Maybe you’re thinking of the mighty McDonald’s logo or the bitten apple that characterizes Apple. The answer to why these particular logos are good is because one remembers them. Therefore, a good logo is a logo you remember and at the same time something that points out the overall identity that the company has.
Is an ugly logo the doom of the earth?
The quick answer is no. A well-thought-out logo design provides many long-term benefits such as increased recognition, but also benefits related to future marketing. With that said, we recommend that you make the right considerations about your logo and not least hit the spot as much as possible. That’s why we’ve made this post about 5 tricks for a successful logo.
5 Golden Tips And Tricks For A Good Logo Design
Being original is possibly the most important thing when it comes to having to design a new logo. With a unique logo, you stand out from the crowd and do not make yourself identical to your competitors. You can quickly get it wrong if your potential customers, based on your logo, think you are a different company, or worse, if your customers go to the competitor.
Logo design process:
- Start by drawing many different potential Custom Logo Design.
- Check on the internet if there are any other logos that are reminiscent of the logo designs that you have outlined. Note: You may be sued if another company thinks you are copying their logo design.
- Once you have decided that there are 3-6 of your logo sketches that you would like to proceed with, do a survey among friends, colleagues or others who can provide input for your logo drafts.
- The idea is that you need to analyze whether any of your outlined logos are more popular than others.
- At the same time, you get feedback about the logo which you can take with you. Someone might point out emotions evoked in them, or identify a particular logo you have outlined with something specific.
- An important note in this regard is that the views that appear must not color you. Everyone has their own point of view, and one is not necessarily better than the other.
As mentioned in the introduction to this post, some recognizable logos such as McDonalds’ logo are good logos as they are recognizable. And precisely the recognition is essential for a unique logo. When a logo is remembered, it also means that the probability of the customer returning increases.
Therefore, it is a good idea to build your next logo around something that they know your company for or have something to do with.
The logo reflects the name of your company
You have probably already been through the process of choosing a name for a company and therefore know only too well the frustrating process, but if you have managed that process, we guarantee that you will probably have to handle the logo process as well! Nowadays, most obvious names are unfortunately taken, you can no longer call yourself Apple with the apple, so of course there are challenges in creating a logo that reflects your company name in connection with newer companies, which may have modern names that do not mean something.
There are many opportunities to be creative with the design of your logo. The most important thing is that your logo grows with your business. If your business reaches beyond your logo, you should update it to match your brand and overall identity.
It can reflect your target audience in your logo
Consider who your logo should address. It often starts with looking at the target audience for your business. If it aims your business at young people, you should use more modern styles (fonts), often Sans-serif. If it aims your business at a more mature audience, you should consider more traditional styles, often serif.
The logo matches the identity of your company
An insurance company can in no way have the same logo as a disco. The reason for this is that an insurance company must have a formal and professional logo, whereas a disco has to do with party and colors and therefore can also express it in its logo. It boils down to the fact that seriousness and humor are something all companies have to vary degrees, with some using one more than the other. Therefore, your logo should reflect the core values of your company. It is incredibly important that your logo sends the right signals and gives the right first impression.
We hope these tips and tricks of a good logo design made you smarter about your next logo. Hopefully, it has made you think new thoughts about e.g. target group choice or focus for your business. At the same time, we wish you all the best with this amazing process.