Designing a logo is not a piece of cake. There are many principles that you have to ponder while designing a logo for your brand. This blog will deal with some prevailing principles to follow when designing a logo that you should follow to get significant results to help you out. As your logo will serve as your brand’s face, it will create a first impression on the audience. Your logo should not only be a graphic design, but it is much more than that requiring skills, practice, and experience.
Table of contents
8 Principles to Follow When Designing a Logo
Lead-In Work Is a Must
Before you start designing your logo, make sure you’ve done preliminary work that you will be following later on. Make some drafts, paperwork, drawings, rough designs using a vector. This is an essential step that will avoid compromising the results. A good design will result if sufficient time is spent on the lead-in work.
Balance Is Crucial: Keep in Mind at the time of Designing a Logo
Your logo design should be designed in a way to maintain the balance between every aspect. Such as graphics, sizes, color, etc. on each side. Balancing the design is the safest approach one could go for because your logo will reach a massive audience, so it should be pleasing for everyone.
Your Designing of a Logo Should Be Legible at All Sizes
Be mindful of the size; it matters a lot. Your logo should not lose its definition upon scaling up or down. It should be appropriate for not only billboards or posters but also for TV and websites. To get your logo to the smallest scale is the hardest thing to do; therefore, test it yourself before by printing it on an envelope and seeing if it is visible.
Design Your Logo Parallel to Your Brand
You could design your logo in multiple ways but make sure to make it according to your brand, whether for children or adults. Consider the people for whom your brand is. For example, the brands related to children are colorful and quite playful to attract them.
Be Mindful of Topography
If you’re incorporating any fonts in your logo, then make sure to use the right type and size. You have to spend a considerable time to decide and sort out the particular type of font. When you choose a font style, ensure that your font is not commonly used. Otherwise, it will make your logo look a bit clumsy. Your font size should be visible upon scaling down, mainly to script fonts. The most important thing, use a single type of font, avoid more than two types.
Stick to Your Goal When Designing a Logo
The primary goal of designing a logo is brand recognition. If your logo is unable to fulfill this goal, then it is useless to create a logo. Design your logo to appear in the mind of the audience as your brand is called upon immediately. Your design should be in a way to keep the font, style, topography, color recognizable for the customers. This will help you avoid compromising on the quality of your logo.
Simplicity Is the Key to Recognition
The simpler your logo, the more recognizable it will be. Keep your logo to the essentials and skip all the unnecessary elements. It will result in a simpler version of your logo that will easily for people to recognize.
Use Other’s Design for The Purpose of Inspiration Only
Last but not least crucial principle is to use other’s designs just for the sake of taking inspiration. There’s nothing wrong with taking inspiration from others, but copying not only is morally wrong, but it’s also illegal. Therefore, get inspiration, start from scratch, and make your logo a cent percent original design.
The Bottom Line
It would help if you had a fair idea of the above written chief principles you should be mindful of designing your logo. These are important to follow as they allow you to get a qualitative and able logo to achieve the goal of your brand effectively.
