Ecommerce marketing is the practice of driving top-of-funnel traffic to your eCommerce store, converting the traffic into paying customers, and keeping those customers’ post-purchase. Ecommerce marketing isn’t limited to email marketing, either, and it encompasses all of your digital marketing efforts. There are many benefits of eCommerce marketing for small business. Some are obvious — better brand awareness and increased sales — but some aren’t as obvious.
At its core, eCommerce marketing has the same goal as any other kind of marketing: to get more buyers to your online store and convince them to buy.
But several significant differences make eCommerce marketing unique.
It’s a “pull” form of marketing, rather than “push”; where you have to pull potential customers in with persuasive content instead of pushing your message out to a mass audience.
The funnel is longer for eCommerce: To convert someone into a buyer, you have to get them onto your site and guide them through the entire checkout process.
Your customers are more anonymous than traditional retail, making it harder to build a personal connection and get feedback.
I’ve spent most of my job working in eCommerce marketing for retailers, small and large, from the successful small business PureFormulas (which was acquired by iHerb in 2016) to huge international brands like Lenovo. I’ve seen firsthand how powerful eCommerce marketing can be when done right.
Here you should see for benefits of eCommerce marketing for small business and doing it well:
What Is eCommerce Marketing?
Ecommerce marketing refers to the strategies and techniques used by online retailers to drive traffic to their websites and increase sales conversions. These tactics build awareness through digital channels such as search engines, social media platforms, and email marketing campaigns.
Ecommerce marketing includes both creative and technical elements that help consumers find your product or service via search engines like Google and Bing; social media sites like Facebook & Instagram, email marketing campaigns, and other channels that are appropriate to your brand.
The ability to reach a wider audience. The internet is an extensive place with many opportunities for your small business to grow and develop. Although your products may be locally available in stores or malls; many other people may find your product online, even though they don’t have easy access to it offline.
16 Benefits of Ecommerce Marketing for Small Business
eCommerce Marketing is More Cost-effective and Affordable
Marketing online is generally cheaper than marketing offline (through print ads, radio ads, TV ads, and other means). Plus, the potential return on investment (ROI) is usually much higher when compared to traditional methods of advertising.
eCommerce Marketing Saves Time
One of the most incredible benefits of eCommerce marketing for small business is its time-saver. Unlike a traditional storefront, an eCommerce business does not have to worry about employees, schedules, and operating hours. A business website can be managed 24/7 without any additional effort on the small business owner. This can help drive sales.
eCommerce Marketing is an Opportunity to Reach New Customers
Customer behavior has significantly changed over the past decade; with more people using the internet to find products and services they need. Businesses who move with their customers enjoy more tremendous success than those who do not; by creating an eCommerce store, a small business can expose itself to a whole new world of potential customers.
eCommerce Marketing Provides Access to More Information.
An eCommerce store can give a small business real-time insight into customer needs and preferences through online analytics. This data can be leveraged in future marketing campaigns and product development efforts; helping companies better serve their target market and increase sales.
Also Read: The Easiest Ways to Start an eCommerce Store
Reach New Customers
The internet is full of people searching for goods and services like yours. The right digital marketing strategy will help you connect with these potential customers and fulfill their needs.
Sell More to Existing Customers
Remaining in touch with your existent customers is key to growing your business. Ecommerce marketing for small business benefits you to stay connected to your customers; so you can easily keep them up-to-date on discounts, new products, and changes to your business that may affect them.
Expand Without Physical Limitations
Without the limitations of a physical location, you can expand your reach across the globe with an eCommerce marketing strategy; that fits your small business and budget.
Track What’s Working (and what’s not)
Unlike traditional forms of advertising; eCommerce marketing benefits you to track precisely how successful your campaigns are so you can see what works and what doesn’t. This will enable you to tweak future campaigns and ensure they’re even more successful than the last!
One of the most apparent benefits of eCommerce marketing for a small business is the exposure. You want people to know about your product or service so that they can buy it from you. When people search Google for something related to your company, they first want to find your website. The more visitors to your site, the more customers you’ll have. It’s simple math!
Better Customer Service
If someone has a question about one of your products or services, do they know where to go? Is it easy for them to contact you? If not, then their experience with your small business may not be as positive as it could be. eCommerce marketing makes it easy for potential customers to find answers to their questions and get in touch.
You can Reach More People with Less Struggle
In our digital world, it’s easy to target your ideal audience with pinpoint accuracy using online channels like Facebook and Google Ads. Let’s say you’re selling high-end outdoor equipment. With eCommerce marketing, you can easily target people who search online for backpacking trips or outdoor gear companies; (like REI or Patagonia), so they see your ads when they visit related websites.
Compare that experience with traditional marketing, where you might spend hours deciding where your best customers shop or hang out; and then literally post up some posters in those places. The posters might get seen by 100 people who walk by them; but only 10 percent may be interested in what you sell!
If you’re not getting website traffic and leads, how will you convert customers? The answer is: you won’t.
A good eCommerce website should funnel visitors into leads through various marketing strategies; such as calls-to-action (CTAs) or lead capture forms.
Convert Leads into Customers
Once you generate leads, the next step is to convert those leads into customers.
You can do this by mailing welcome emails or offering discounts on their first purchase. Or, if you have an online store and blog like 3dcart does, create content that converts visitors into customers.
Ease of Use
Ecommerce platforms are typically straightforward to use, and eCommerce platforms; such as Shopify and WooCommerce make it very easy for anyone to set up an online store in minutes. You don’t need technical skills or knowledge to create a beautiful website using popular eCommerce platforms. Just choose a template, add your products, price them, and you’re done!
Reach Wider Audience
With eCommerce, you can reach out to a broader audience who might not be able to visit your physical store. An eCommerce website can target customers in other states or countries. If you optimize your website for mobile devices, you can even reach potential customers on the go!
Customers are more likely to rely upon a business with an online presence than one that doesn’t. Having an online store assures customers that they can get in touch with you whenever they want. It also helps build credibility and reputation with the search engines, which will help boost your rankings over time.