If you are running an E-commerce store, you very well know how important it is to rank higher on search engine results to get traffic to your website. To be ahead of your competitors on Google is the key to drive sales. If you don’t have handy tricks on how to optimize an eCommerce store, there are limited chances for you to get more traffic. And one of the tricks includes staying on the top where the user is interested.
To make your business stand out in the competition, you must optimize an eCommerce store for search engines, market content, add high-quality images and offer everything your customer is searching for. These all involve optimizing your site for desktops. But it’s not where you stop. Optimizing your site for mobile is highly necessary.
Mobile devices contribute to 70% of overall website traffic. Mobile is the major purchasing device these days. Thus, to stay ahead of your competitors, you must learn how to optimize an eCommerce store for mobile devices.
Top 10 Tips on How to optimize an eCommerce Store For Mobile Devices
Here, I have shared the Top 10 Tips on how to optimize an eCommerce store for Mobile Devices.
1. Streamline your site’s checkout and registration process
Checkout Optimization leads to rising in conversions by 35.62%. Your primary goal is to move customers to the sales journey and complete the buying process. An unoptimized checkout process can slow down your sales. The checkout process for your E-commerce website should be as more straightforward as possible.
Remember, mobile devices have smaller screens. Having to the point content, bold and large buttons, and forms easy to fill out is a win-win. Do not pressurize customers to register for successful checkout. This will lead to a bad customer experience.
Ask for only required information from customers when they register to your site. Integrate Mobile Login with Email Optional Extension for Magento 2 to allow customers to login via mobile and OTP instead of Email ID.
2. Ensure high loading speed of your website
On mobile devices, the internet is slower, and humans are most impatient. To improve user experience and reduce their frustration, you need to make sure that your E-commerce website loads faster and quickly. One second delay in website loading reduces customer satisfaction by 16%.
You can increase your E-commerce website’s page load speed by optimizing images, reducing the quantity of your content, using caching modules, and using AMP protocols that ensure your website is fast and performing well on all devices. Google Page Speed Insights helps you to test your website speed and show you how to optimize an eCommerce store for instant loading.
3. Make essential elements noticeable
Desktops have more ample space to view content. You need to make sure the essential elements are easily seen in mobile devices. Also, mobile devices have many distractions like other apps, games, phone calls, and more. This means the customer’s attention span is concise. For this, you need to be sure that the Call to Action buttons are clear and large enough to be clicked without difficulty.
Also, keep the checkout path short to reduce cart abandonment. To make the checkout path smooth, reduce the number of actions customers need to perform.
Also Read: 8 On-Page SEO Tips to Top the SERPs
4. Build straightforward navigation
Allow your customers to get what they are searching for effortlessly. The navigation options for mobile are limited to primary tabs like menu, category, and checkout. You may not have enough area to display all the tabs as on desktops.
Make sure the essential pages of your site are easily accessible and searchable for the users. This will boost the user experience of your E-commerce website.
5. Alluring and Responsive Website Design
57% of internet users say they won’t recommend a business with a poorly designed website on mobile.
Your website may look great on desktops, but mobile devices have a different scenario when it comes to design. The part of the content is cut off, does not load properly, or is difficult to click on some elements; you need to select and mobile-friendly design.
Many E-commerce platforms provide built-in designs for mobile. It’s better to hire a web designer if your E-commerce platform is lacking designs for mobile.
6. Optimized images and videos
Images and videos help to increase the visual experience of your site and understand better what you offer.
Images with larger sizes lead to the reduction in page load speed of your E-commerce website. Slower sites have a high risk of customers swapping to your competitor’s site. Focus on your images’ quality, and they must be of the right size to fit the mobile screen.
Videos must also be of the appropriate size and you must optimize videos of your eCommerce store for mobile devices. Avoid autoplay for your site videos to reduce distractions. Less interrupting the site is, better it is.
7. Remove interfering popups and ads
Have you ever come across a site that is bombarded with disrupting popups, offers, opt-in, and ads? You felt annoying, right? The same is with your site visitors.
Google does not anticipate the sites that have distracting popups and ads. This means your E-commerce website does not appear on Google search results. Popups hamper the user-friendliness of your website. Closing popups on mobile devices is a troublesome task.
8. Blend with social media
There are 3.96 billion social media users worldwide, out of which 99% use social media from mobile devices. Thus, advertising on social media is an excellent choice for E-commerce website owners to reach more people and expand sales.
In this era, people are stuck to the mobile phone around the clock. They see your product on Instagram feed, browse for it and make a purchase. Social media platforms provide many features for an E-commerce website to advertise, like the shop section of Facebook, shoppable Instagram tags, buyable pins of Pinterest.
If you put all your efforts into social media advertising, but your site is not responsive on mobile, you will lose potential customers. That is why you need to balance social media advertising and provide an impeccable mobile experience.
9. Emphasize on product list pages
Product list pages are another feature for a successful E-commerce website. It is difficult to display all the product information that customers need on a small mobile screen. Include essential information on product pages to avoid irrelevant clicking and optimize an eCommerce store for mobile devices.
Include filtering options to provide customers view the irrelevant products, flexibility, and ease of browsing products. Many people view products on mobile while they are on the go. Allow customers to add products to their wishlist or save them for later use. This will maximize the chance of purchase as they quickly get what they have left before.
Also Read: Top e-Commerce WordPress Theme for Business
10. Use Mobile Analytics to make improvements
Mobile analytics refers to collecting user’s data and insights on how they react to your E-commerce website on mobile and give you an idea how to optimize an eCommerce store for mobile visitors. This helps to increase sales and drive retention.
Tools like Google analytics help you get insights on the customer behavior for your website. Analytics let you know about where you lack behind. Looking after the numbers, you can make necessary improvements to your E-commerce website to increase conversions.
When optimizing your website for mobile devices, make the process super easy, quick, and accessible to deliver a great customer experience for mobile users. Hopefully, the above tips will guide you in the appropriate direction and grow mobile conversions.
At MageComp will help you on how to optimize an eCommerce store for Mobile Devices effortlessly to grow your business and increase conversion rates.
Featured Image by Juned Alam