Is it your first time to use Shopify? Well then, you have come to the right page. If you want to have a profitable store that’s visible and searchable on the web, make sure to follow this Shopify SEO guide. We’ll strip this down to the bare necessities so that you don’t have to worry about the technical stuff, as this three-step guide is specially made to help real people like you:
Step-by-Step Tips For Shopify SEO:
Step 1: Choose the right domain name.
This is one of the most important considerations when starting your Shopify store.
Remember: the right domain name is not only good for attracting customers but also great for improving your site’s rankings as well.
To unlock these benefits, make sure that your domain name is:
- Short and memorable
- Personalized, as it should include your brand name
- Devoid of symbols such as hyphens
- Ending with the more legit .com
Step 2: Be careful in choosing your SEO friendly Shopify theme.
It’s easy to get lost in the vast world of Shopify themes. While picking the daintiest one is a no-brainer, it can make or break your store. That’s because the most attractive ones are usually the slowest in performance.
A slow website is bad for your store. That’s because one in four prospective users will leave a site that loads slower than four seconds. It’s detrimental to your search engine rankings, too, as Google ranks faster websites higher than the slow-poked ones.
Before you choose a theme, try to run it through tools such as PageSpeed Insights. Here, you’ll see how Google ranks your website’s speed. It also provides suggestions that can help you improve your store’s performance.
Step 3: Work on your on-page Shopify SEO.
This Shopify SEO guide will explore the many ways to optimize on-page factors:
The first thing you need to do is research keywords through tools such as Ahrefs.
When choosing a keyword, make sure to consider two things: keyword difficulty and search volume.
Keyword difficulty pertains to the competition this term has. Opt for keywords with lower scores as these come with less competition.
It’s also essential to choose a keyword with a high search volume, for this means that a lot of people are looking for that term.
Also, consider using long-tail keywords, which are phrases that buyers search in Google. Although they have less search traffic, they generate better conversions because people are looking for them specifically.
After you’ve done your research, make sure to gather your keywords in a spreadsheet file. This makes organizing better and monitoring more accessible, too. It will help you a lot since you need to check and monitor your keywords’ performance every so often.
Optimize Titles and Meta-Descriptions
Now that you have picked keywords to use for your site, it’s time to add them to your titles and meta-descriptions.
Not only is this good for your search engine rankings, but it’s beneficial for your business in general. Since these are the first things people see, a good title and meta-description can help you captivate their interest right away.
Here are some other recommended ways on optimizing titles:
- Use words that allude to affordability, like “cheap,” “low price,” and “inexpensive.”
- Add a time-sensitive term, like “Summer 2020,” “Thanksgiving,” and “Christmas.”
- Add a number that denotes volume, like “10 Best (yet Cheap) Christmas Sweaters.”
- Use words that denote speed if applicable, like “Checkout in 5 seconds.”
As for meta-descriptions – the content below the page title – you must use descriptive words that denote what your page is all about. Don’t forget to add call-to-action words as well so that people know what they need to do next.
Work on Your Store’s Content
You have to accurately describe your item to your clients as they can’t see the actual item. Not only will this help them decide, but this can improve your search engine rankings as well.
An excellent place to start optimizing is your product description. Here, you can add valuable information, as well as your researched keywords.
For example, it should include the fabric used and your Christmas sweater features, like pockets and lining.
It also helps to start a blog, as this is another place for you to work your keyword magic. At the same time, this can make your site appear more authoritative to search engines.
Optimize Your Images
First, you need to reduce the image size, especially if the photo’s bitrate is incredibly significant. With tools such as TinyPNG, you’ll have high-quality images that don’t affect your website’s performance.
Next, make sure to add long-tail keywords in your alt text. According to one expert from Ecom Warrior Academy, this is a powerful strategy that many online business owners take for granted. Adding long-tail keywords allows search engines to categorize your photos, making it one of the best ways to place high in the results, especially if you’re in a niche dominated by Amazon or eBay stores.
Shopify is a great venue to sell products, but it needs more than just image uploads and copy-paste descriptions. If you want to attract more clients and sell more items, then make sure to follow the Shopify SEO tips mentioned above.
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