Content marketers spend plenty of time, money, and effort producing content with the highest probability of attracting target audiences. According to data, about 70% of all businesses, including small businesses, B2Bs, and B2Cs, use content marketing strategies – that’s a pretty significant number. However, Content Marketing Institute claims that only 5% of B2C marketers consider their content marketing efforts to be “very effective”. This means that something isn’t working the way it should be. Why content marketing strategy might not work for the rest?
Why Your Content Marketing Strategy Might Not Work?
What is the reason of this happening? The reasons might differ for everyone, but some of the most common mistakes include; not documenting the content marketing process and strategy. This includes statistics on things like website traffic, page views, social shares, etc.
When it comes to online content, quality topics also matter. People ask questions, but if your FAQs don’t provide the correct answers, it’s a good reason to rewrite them completely.
What is more, you need to make sure that your strategy aligns with your business goals. You also can’t ignore SEO – simply writing and publishing content doesn’t guarantee anyone will find it.
Fortunately, there are plenty of keyword tools like Moz, BuzzSumo, or SEMRush to help you. When was the last time you asked someone about their opinion on your logo and visual designs? It might be about time to do so and, after gathering the feedback, consider refreshing some graphics.
Continue reading if you want to learn more about; why your content marketing strategy might not work and how to fix it.
You Don’t Have a Clear Content Marketing Strategy
Let’s start with the basics. Not having a clear content marketing strategy means there is no plan or methodology to follow; so you can’t tell whether you are doing what you are supposed to do.
If you want to get the best results out of your content marketing efforts, you should have an outline of your goals, target audiences, and methods to achieve them. Even if you don’t have an entire strategy document, you can at least create a rough sketch to help you stay focused on the right path.
You should also focus on measuring your results. When you are not sure whether you are working on the right things; then you have no way of knowing whether your strategies are effective or not. It’s not only about the number of page views or social shares.
You should look at all aspects of your content marketing; right from the quality of topics to the length of your blog posts. Start paying attention to the traffic on your website, page views, and social shares. If you’re not sure how to start, try implementing Google Analytics into your strategy.
Also Read: 10 Best Actionable Content Marketing Tips for Beginners
You Don’t Have a Consistent Style
Your content style should be consistent across all media. For example, if your company logo has a serious tone; then it would be better to use the same style when writing your website and blog content.
Another common mistake is using humor when writing for professional media and switching to a more serious approach when writing for the blog or website. You should avoid these style changes and keep your content consistent and uniform for everyone to follow and understand.
Remember that if you publish content infrequently, it means that your audience might forget about you. Also, you will have to spend more time attracting them back once you decide to post something new. You also will lose your ranking on search engines like Google because people will stop linking to old content.
Also Read: How to Use Wikipedia for Content Marketing
You Aren’t Listening to Your Audience
It doesn’t matter how unique your content is if nobody reads it or shares it with friends and family members. To ensure that your audience finds you, you should listen to what they want and need from you.
Conduct a survey with multiple questions and find out what people think about your website and blog? Do they find it easy to navigate? Do they like the design? And, do they feel they can trust you?
Learn from the feedback and make the necessary changes when necessary. Then start listening closely to social media interactions – see what people repeatedly ask and add answers to your FAQ section.
The questions people ask on social media are usually pretty simple and easy to answer. So ,this is an outstanding opportunity for you to create more valuable content without much effort.
Also Read: Best Content Marketing Strategies To Build Career In Digital Marketing
You’re Overlooking SEO & User Experience
This is another area where many marketers make mistakes when launching content marketing campaigns; even though both SEO and UX (User Experience) are essential aspects of any successful content marketing strategy.
While there are plenty of White Label SEO Tools available online; you still need some knowledge about SEO basics to improve your rankings on Google or Bing. While this post isn’t intended as an extensive guide on SEO basics; here are some tips which will help you get started:
- Focus on producing high-quality content
- Use long-tail keywords
- Create catchy titles
- Include keywords in the URL
- Include keywords in the title tag.
Also Read: Top 7 Principles Of Content Marketing Strategies
If You Don’t Practice Social Media, You Are Missing Out on Potential Customers.
For most companies, social media is an essential aspect of their business strategy. Because, it helps them reach customers who are interested in their products or services. This can help increase sales or generate leads, so consider using social media in your content marketing strategies.
If you are not assured wherever to start, Facebook is the easiest option since it has over 1 billion users, some of whom could become customers if they see your posts in their newsfeeds.
Social media sharing buttons are another way of letting people easily share your content with others on social media platforms; like Twitter or Facebook. Also, try including some great graphics (besides just your logo) on some of the topics you write about. Because, people tend to remember things better when they are visualized.
Also Read: B2B Content Marketing in 2021 – A Beginners Guide
These are top 5 reasons why your content marketing strategy might not work? Many things can go wrong when you don’t have content market strategies, but you can fix them all. You need to set goals, define your target audience, create topics, and measure the results of your efforts.
Try aiming to deliver high-quality content that educates and entertains. This way, you will see an increase in engagement. The traffic will soon follow, and you’ll notice the fruits of your hard work.
Also Read: Ways to improve your content marketing strategy
Images by mohamed Hassan from Pixabay
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