Which Factors Influencing The “For You” Feed and Methodology of TikTok Algorithm? TikTok has a new appeal for people across the world. It is cutting across age and class barriers. People across the globe are sharing videos and related content through this popular platform. It has become a platform to voice social issues and quarantine ideas amidst the pandemic. Millions of users are using apps like Tiktok to have fun and gain fame.
The World Health Organization(WHO) posted a video on TikTok on the ways to protect yourself; from the deadly virus since then the channel has 1.7 million followers. But the channel has posted only 17 videos so far. It shows the reach TikTok gained amongst users. With the assistance of extensively used social media platforms like TikTok, we can quickly spread awareness across the globe.
“If Snapchat is super-premium, Instagram is premium, and Facebook is average, then we can safely say that TikTok ranges from below average to above average and beyond, as almost everyone is on TikTok”; says Honey Singh, CEO, public relations and content marketing of ARM Worldwide.
With the right level of trending campaigns, governments can quickly curb the spread of the fatal virus.
Let us look at the recent stats of TikTok:
- Tiktok is the most downloaded non-game app as of March with more than 115.2 million installs; according to the survey conducted by US-based app analytics firm Sensor Tower.
- It represents a 98.4% increase compared to previous year downloads. The coronavirus has added to the flexibility to use smartphones significantly; with that more users are becoming regular users of this trending application. People in remote places are also familiar with this attractive media sharing platform.
- So far, it has been the best year for the TikTok app, with over 315 million installs.
- In India alone, 33.4% of people use TikTok adding to 612 billion downloads from the country. More celebrities and famous personalities are becoming a part of this trending platform.
- According to a report submitted by Zefmo media; in April, more than 77% of the TikTok users have created COVID-19 related content; and posted it in the app. Close to 80% of users are planning to continue doing the same through this application.
- User analysis by ARMWORLDWIDE suggests that the average time users spend time on TikTok in a day is 38 minutes; and in the initial stage, when the application was launched, it was just 4 minutes. It shows the kind of growth the platform has had through these years.
- The fact the Chinese firm ByteDance was merged with Musical.ly; in 2018 is one of the main factors contributing to the extensive usage of the application.
Here is how the TikTok algorithm works?
TikTok clone app algorithm has a functionality similar to that of the popular application, TikTok.
The ‘for you’ page in TikTok lists the content based on every user’s preference and liking. The feed appears whenever users open the app to view their favorite content through the app.
The system recommends the videos for the feeds based on a series of factors such as
User Interaction:
The feed can be based on the videos shared by users, contents commented by the users; accounts users follow, and content users create.
Video Information:
It captures the details in captions, sounds, and hashtags.
Device and account settings:
The feed is based on language preference, country/region, and device type.
Every one of these factors is individually weighted for each user, and recommendation is listed.
For example, TikTok explains that a reliable indicator of interest could be if users watch the complete video. The weaker index will include factors like if the creator and users belong to the same countries.
From these indicators of interest, the data for the ‘for you’ page is ranked based on the likelihood; or the views of the content.
Here are some of the ways to personalize the ‘For you’ page
Once users have created the account on TikTok, allow them to select the favorite categories such as; pets, travel, beauty, sports, etc. The TikTok script uses this information to tailor content to their feed. Even though the users might not have used the TikTok app to its fullest potential. And, this can be the initial step to get content of users’ liking into their feed.
The second is to fine-tune the app’s settings to suit users’ requirements. These include
- Hashtags,
- Sounds,
- Effects and
- Trending topics on the Discover tab.
Users may not like every content that TikTok has. So when users come across any content they don’t like, they can select the ‘Not Interested’ option.
Using these steps, users can expand the horizon of viewing their favorite content in the popular app.
Other factors that influence the TikTok clone algorithm:
We have already looked into the factors that influence the content of ‘for you’ page. Here are some more factors which influence the TikTok clone script’s algorithm; Also, it works similarly as of the popular platform, TikTok.
Consistency
The videos and content which are popular amongst other users are considered; to be the factors to be part of the user’s feed. TikTok clone app developers believe the users will also like the content which is liked by most users.
TikTok Duets
It is a type of video where users can recreate the content created by the original creator. The original content and recreated content appear side by side. Usually, users choose viral videos to recreate as the chances of trending are high. If many users view your content, it is likely you can be a part of others’ feed. TikTok clone app script includes these fantastic features.
New features
TikTok clone app script keeps users captivated through its new features; wherein people can edit the videos and other media content as they post. Another feature is that users can voice over the existing videos.
Summing up:
TikTok’s growth is moving at the speed of light with new features, more brands, businesses, and influencers joining the platform. It is fascinating to look at the evolution of the platform after the launch. Business owners can be part of a similar platform acquiring the Dubsmash clone app from a well-reputed app development company. Musically clone app will also be wise to invest in, considering the market growth it had during its launch.
