If you are trying to find an accurate, step-by-step SEO recommendations that you can use immediately you will love it. It is a straightforward process that will allow you to attract more visitors and traffic to your site quickly.
Regardless of whether you want to work on a startup or have owned a site for a long time; to improve its visibility in the Google search engine, you need to understand the process of optimizing pages well.
To do this, we have selected the three most important points affecting the site’s ranking; which must be taken into account when SEO-promotion.
The primary mirror and single URL format
Thanks to a well-designed URL, people and search engines can immediately understand what the landing page is about. For example, the DP Review URL below is a “semantically accurate” URL; that is, it accurately describes the purpose of the Page:
Human-readable, semantically correct URLs make it easy to provide information about what the landing page is; even if its title is hidden. It also provides visitors with an improved user interface, because they immediately understand; what to do by looking at the description and clicking on the link.
Please note that Google is increasingly replacing the URL in the search results snippet area; with the site name and crumb path. Often this happens when searching from mobile devices.
On the site, the main mirror of the website should be defined (with the www prefix or without it); and 301 redirects should be implemented from a non-main mirror of the site to the main one.
Pages of a site accessible by addresses with a slash that closes at the end (site.com/xyz /); or without it (site.com/xyz) will be perceived by the PC as duplicates.
Checking robots.txt and sitemap.xml
A simple robots.txt file can significantly affect how search engines crawl your site. This text file is optional but contains instructions for search engines; on how to crawl a website and is supported by all major search engines. However, this protocol is purely advisory and can be ignored by robots crawling web pages if they so wish.
The robots.txt file consists of a ban and permissions that indicate; which sections of the site’s search engines should and should not be crawled. Using user-agent operators, you can provide specific permission and deny operators to particular search engines.
Moreover, an XML Sitemap can also be added to provide an additional signal for your search engine XML Sitemaps; or Sitemap index file.
Another feature that can be used in a robots.txt file is the XML Sitemap declaration. As search robots start crawling the site by checking the robots.txt file; you can notify them of your site XML files.
If you do not have an XML Sitemap, do not worry; since this function, like all robots.txt files, is not required. Your file may have multiple XML Sitemaps. But if you have a Sitemap index, you should specify only that index, not each Sitemap. The following are examples of XML sitemaps.
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Validation of the HTTP headers returned by the server
A right URL should always return a status code of 200. A proper SEO redirect should always return 301 (beware of 302 redirects).
You can also use this tool to search for broken links (which return a 404 status code).
A proper URL must always return 200. Also, it means that the browser found the URL, and the server returned the right Page with the content.
Warning! If the Page incorrectly returns 200; (i.e., the Page does not exist and should return 404 The Page was not found). It should be fixed (check. HRAccess and rewrite rules). Otherwise, it can hurt your SEO; because Google will not be able to tell the difference between existing pages and non-existent pages. This can create duplicate content on your site, leading to a fine.
To move a page (or an entire site), always use 301 redirects for good SEO. This tells Google to keep track of the new site. It transfers all backlinks received by the old Page to the new Page. Redirect your status 301 from. HRAccess (using Rewrite Rule … [R = 301, L]) or from the PHP header (…).
Many redirects are made like this. They do not redirect well in terms of SEO because link weight is lost. Instead, use 301 redirects to maintain the reference weight.
It is recommended to see which pages return 404. Also, correct them (either by creating a missing page or by redirecting its 301 URL to a page that exists).