Small Business SEO vs. Local SEO – A Complete SEO Company Guide

Small business SEO and local SEO often go hand in hand. Local SEO is ultimately optimizing for local search results. We will cover them both in this guide.

An Ultimate Guide to Small Business SEO and Local SEO

SEO is not all about large-scale businesses. Even if you are running a local business or a small company, you can do a lot on your own to achieve good results out of search engines. With this guide for small business SEO Company, we are going to help you get your pages found on search engines, use social media, and know your business niche.

Local SEO and Corona Virus

2020 has been the year of disasters for many of us as it brought Coronavirus pandemic. Many local businesses are finding it hard to survive with audiences who cannot come outside temporarily. Even though one can go outside for essential reasons, consumer’s behavior has drastically changed. Priorities have changed. Some businesses fall while some businesses have managed to make profits. It’s time to keep your ears and eyes open to know about the customers’ needs and desires. You may need to look for new ways to reach your audience.

Of course, businesses have been allowed to reopen their shops. But customers have become more skeptical. Ecommerce is expanding these days. It’s time for your business to go online. Know your customer needs today and fulfill the same now.

Update Your Small and Local Business Info for Better SEO

It’s the right time to keep your online business info checked. Search engines provide different tools to get the most recent information about your business to the searchers. So, your data should be accurate. This way, you may add COVID-19 data and other data with Posts feature, and keep your Google My Business details updated.  Google also offers support links like selling gift cards and asking for donations to your profile.

Proximity + Prominence + Relevance = Local SEO

These are the three pillars of success for local SEO if you want to rank locally. These factors will help you appear over the local SERPs for specific terms in search engines.

Proximity

Search engines can determine the proximity of the searcher in different ways, usually with the help of location and zip codes. 

Prominence

It is about finding out the popularity of your business. Search engines use different sources like reviews, links, and citations for doing this.

Relevance

How well your company matches the user’s needs is determined by the search engine. You don’t just keep your Google My Business updated to be relevant. Ranking in search results also matters for local SEO.

Know Your Niche

In order to stand out with your business, there is something more you can do. It would be best if you determined your niche for small and local businesses. You can focus on what makes your products or brand stand out. It can help improve your odds of ranking well. Despite their massive budgets on advertising, you can easily compete with leading national brands with a clear niche.

Figure out your customers and the terms they use to describe your service or product. As they will search for your website using the same terms, these words can be helpful to optimize your results when using them as long-tail keywords. They must be very specific to the terms your customers use. Be sure to assess your niche as it rotates around your company’s growth.

Branding

If you are running a business, whether large or small, you may already know the importance of branding for SEO. Branding includes things like the tagline and logo of your business. It includes everything that represents your company without saying anything. What do your tagline and logo tell you about your expertise and your values? You don’t have to invest a considerable sum in working on your branding.

Write Attractive Content

You can get a considerable boost with the right content using small business SEO. There are a lot of small businesses putting contact details and products on their websites and doing nothing. But you need to tell and share a lot. It would be best if you made a great impression among your potential customers. Write about your business goals, your business, and how great your products are. You can also discuss market events or developments related to your business.

Be practical with the chance to get the content to rank when writing content. Content is the king in high competition. It serves as a tool to market your offerings in social media. Manage your expectations because it is fine if you can’t get the first position on Google with it. The key here is to pick the right keyword to optimize. It is usually a great idea to choose mid-tail keywords and the local area you want to target. You can add the content as a blog post or as a page to your site. Write about trending things which make people discuss your business.

Don’t Overlook Social Media

You can also use social media to attract potential customers to your site to boost sales or for brand awareness, along with just selling your products. A small business promotes your brand, your products, and your company to improve your image with social media and get the right traffic to your company’s website.

Social media can be helpful for small businesses in this way. Social media is like a market where customers can do window shopping, and all businesses know each other. Someone will speak of your product to other visitors at some point. It would be best if you made others talk about you and to you on social media.  Engage with people on social media to let them know that you are listening.

Bottom Line

There are different things you can do to improve your site and rankings as a small business. You should focus on your niche and improve your uniqueness. Find out how your brand is presented to them. Your customers can find out who you are with your taglines and logos. 

Must Read: 29 Best SEO Tools To Boost Your Business

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