It’s time to upgrade your content marketing trends for 2020 and make the best use of Instagram. The photo-sharing social media platform can bring good business to your brands and make you a famous influencer or public figure. Almost every digital marketing agency in the world is leveraging the power of Instagram, but only a few can post fresh photos on their IG handles. Instagram photos are not some random pictures that you click and post thoughtlessly. You need to add some touches to those pictures and edit them in a specific way before posting them. In 2020, some cool Instagram photo editing trends are becoming popular among the Instagrammers. The heavily-filtered and square-cropped photos have been replaced with stylish and futuristic images.
This year, your original photo can lose the interests of average Instagram users and quickly become a cliche. You need to add some new photo editing skills and spend some more time on the app each day.
Here are the top five latest Instagram photo editing trends for 2020:
The Throwback Selfie
The majority of people engaging with Instagram in early-2020 have been isolated at their homes. While everyone is at home, there are not many who have someone to shoot their looks. Hence, this novel coronavirus pandemic has given an uncharacteristic rise in the number of selfies being posted on Instagram.
To click an attention-grabbing selfie with an exciting backdrop, you don’t need to stage your photo shoot. Millennials are back to using the humble mirror selfie and make their pictures more natural and intimate than staged. You can start shooting your self-portraits without tripods. These throwback selfies are now a new way for retail brands to run their spring campaigns. Fashion brands ask their models to click selfies at home while wearing their apparel and donning lo-fi looks. For a real throwback selfie, enhance the graininess of the image and add a film-like feel to it. You can also use photo editing tools that can add subtle light-leak effects and dust to your selfies.
The Vertical Shot
In 2010, Instagram only allowed square photos. Ten years since then, Instagram has lowered its restrictions on image formats. The latest trending image format on Instagram is the vertical shot. Vertical photos have taken the spotlight by giving more impact to your images and filling up the maximum screen area. These images scrap distractions and give you the liberty to modify the framing and composition of photos. You no longer need to crop your images and this long vertical format best for creating immersive nature photographs and significant fashion portfolios. Technically, the vertical photos on Instagram must have a 4:5 aspect ratio, with the maximum dimensions of 1080 x 1350 pixels.
The Maximalist Food Photo
A few years ago, images of foods on Instagram were quite refined and cleanly. Now, people have lost their cravings for those perfect food photos. Today, the new aesthetics of food photos are more messy and vibrant. The perfectly plated food shots are replaced with a close-up of served food platters, which are both dynamic and appealing for viewers. When you capture the maximum screen area with magnified shots of food, they look good enough to satisfy viewers’ hunger. For maximalist food phots, add high saturation and high contrast to your food pics, giving them a vivid and crisp look.
The Neon Effect
A relatively new trend on Instagram comes from a retro kick of neon lights. The brightly glowing feel of your Instagram pictures captures viewers’ attention as they scroll through dozens of images every day. If your picture is bathed in neon lights, it portrays an energetic mood and creates a radioactive and lively essence. The neon effect is a great fit for fitness photoshoots and is also popularly used for dramatic portraits and cinematic shots. To enable the neon effect on your Instagram photos, set up blue and pink lights on either side of your image before capturing the image. You can also use photo editing apps that offer a range of colorful neon filters.
The Flash-On Snapshot
Instagram is also a community of people who are seeking popularity as influencers. These users are experimenting with different ways to share their posts and be more genuine than fake. The flash-on photos help you showcase your authentic side. They also put forth an experimental version of your images. By using the flash effects, you get some high-focus and crisp photos. However, these photos are less polished but rawer. Hence, you need to add more grain and textures while editing these images. For creating good flash-on photos, you can emulate your old disposable cameras’ flash effect by using the flashlight of your smartphones.
Related: Dominant Social Media Trends of 2020