For the past few weeks, you have been drumming up anticipation for your upcoming webinar, creating a landing page posting regularly on social media. In your head, you have a clear idea of what your upcoming webinar will be like. Now, all you have to do is to begin webinar recording.
Top Webinar Recording Tips To Engage Your Audience
Whether you have some or little to no experience recording a webinar, you’d like to impress your audience with your final output. To help you achieve that goal, here are a few recording webinar tips that you can follow.
1. Make sure you write a script
You know exactly what you want to discuss for your upcoming webinar. In your mind, you have rehearsed your presentation multiple times.
But although you are recording a webinar instead of hosting a live one, it is still a good idea to draft a script for your video. The human mind can be a fickle master. You might think that you’ll remember everything you need to say, but when the camera starts rolling, you start rummaging your brain for things to say.
But how exactly do you write a script?
Start by brainstorming
If you do not have a firm idea of what you will discuss in your upcoming webinar, now is the most suitable time to start searching for one.
One key mistake some people make in recording a webinar is that they attempt to discuss as much as possible. They think that they can provide value by making an exhaustive video on a topic.
However, that is not always the case. For starters, trying to discuss everything in one go can be overwhelming for you and your audience. Second, you need to be aware that most of your viewers are busy people. You must always be respectful of their time, even if you are providing something useful to them.
As a rule of thumb, concentrate your efforts on a single topic. From that topic, think of three sub-topics that you can discuss.
This approach is beneficial for a couple of reasons. For one, you will be able to discuss the topic in detail. Second, you can keep the video within a reasonable time.
Begin writing your webinar script
Once you have narrowed your focus to a single topic, the next order of business is writing the script. You might think that writing a script is an unnecessary task. However, a script can help give structure to your recorded webinar. Plus, it allows you to finetune your ideas before proceeding to the actual webinar recording process.
The script structure will depend heavily on the format you choose, Q&A, panel discussion, or presentation.
Typically, you start by making a quick introduction to the webinar, the topic that will be discussed, and the experts participating in the webinar, including you. From there, you proceed to the meat of the discussion. To round things up, do not forget to include a call-to-action.
Creating a slide deck
Slide decks are one of the most important tools you can use to drive certain points you want to cover in your webinar. Fortunately, you do not have to start from scratch if you have taken the time to write a script for the upcoming webinar.
PowerPoint and Keynote are among the more popular tools used for creating slide decks.
2. Choosing a location for the webinar
The great point about webinar recording is that you can edit or even do over mistakes you have made. However, wouldn’t it be better if you minimize, if not totally, avoid these when you hit the record button?
One way to minimize embarrassing mistakes is to find a suitable location to shoot your video.
Ideally, this location should be from noises and distractions like a crying child or a playful pet. You do not have to find a fancy room for recording webinars. Even your home office can become a good location for webinar recording videos.
What is important is that you have a quiet and distraction-free place. Remember, people are watching every aspect of your video.
3. Selecting a webinar recording software
A cursory search on the Internet will yield several options for webinar recording software that you can choose from.
Camstudio is a perennial favorite among newbies because it is free and loaded with a few helpful features. If you are still unsure how hosting webinars fits your content marketing strategy, Camstudio is a great tool to help get your feet wet.
From there, you can choose other software, depending on your budget, features that you want, and even your laptop’s operating system.
4. Webinar recording gear
When you start, you do not necessarily have to splurge on expensive webinar recording gear like microphones and lighting.
But as you get the hang of it and see the value that webinars provide for your company and your target consumers, you might want to step up your game and invest in a few helpful tools.
If you must invest in just one type of gear, make it all about the lighting. Poor lighting often translates to poor quality video, especially if you are using a webcam.
Start with a key light or main light, which will be the brightest light source during your webinar recording. Be aware that the key light’s position can affect the mood of the images on your video.
The backlight, on the other hand, complements the key light by giving the images greater clarity.
Although laptops have built-in microphones, you should strongly consider using an external microphone while doing your webinar recording.
This can make sure that your voice is heard clearly by your viewers. If you are using a headset with a microphone, make sure that the headset is too large to become too distracting.
5. Do a practice run
Your script is ready. You’ve prepared your slide deck. Your laptop and other recording gear are all inside the room you have chosen as the location for your video.
Before you record your webinar, it is a good idea to do at least one practice run. This will help you iron out kinks that you might not have noticed along the different stages of your preparation.
This is also a great opportunity to add anything that you might have missed.
6. Hit the record button
Once you have practiced a few times and now that you are confident about your presentation, you can now go for your webinar recording.
Do not worry too much about making mistakes. You can always do over certain parts or polish things up during the editing process.