Let you understand the reasons why you customers do not like and use your app. If not impossible, it is challenging for app owners to make their apps liked by the users just like other leading apps are being liked. There are 5 million applications available, and as per Google Play Store analytics, every hour, new apps are added to the apps store.
Google Play Store is leading the race in the app market, whereas Apple App Store is a strong competitor to the former one. Hence, it is the core responsibility for the leading mobile app development company to always come with great solutions, technology, technicalities, and others.
However, when we are saying that there are loads of applications, there are some apps that are likely liked by the users like Facebook, LinkedIn, Twitter, Instagram, and so on, and then there are apps that are, in fact, never heard by the users. In the quest for finding a solution to lead in the market, many apps fall in the pitfall, and standing up from that particular phase becomes tough and impossible in the end.
Now, the question arises:
- Why customers do not like and use your app?
- What kind of things makes the app fail in the app market?
- Also, what are the things that make a handful of the app the rockstar in the market?
To let you understand what makes the app not being liked by customers, here is the blog made for you.
Let’s get started-
Why Customers Don’t Like and Use Your App?
Your App Idea Is Not Unique
We have already mentioned to you that there are more than 5 million applications in the market and users do like every app. Thus, in order to make your app competitive and successful; you need to come up with a great and unique app idea.
Some apps collide with the idea of top and successful apps. And which decreases the essence of new apps in the market. Hence, to make your app the known app in the market; it becomes the dire need to introduce some transforming; yet useful app ideas for the market and in the market.
No Minimum Viable Product (MVP)
MVP, also called Minimum Viable Product; is the mini version of the app with the core and the essential features of the application. By launching the app with minimal features; it helps in defining what features, functionalities are being liked or disliked by the users.
By collecting feedback and analyzing how people are reacting to the app; you can always come up with solutions and measures to take place for correcting the issue; or strategies to enhance user experience.
Not going through the MVP version; makes you unaware of what features the users not like or like the most.
To make users love and like your apps, make sure to invest in MVP app development.
Bad User Interface (UI)
UI called User Interface as it is the first thing that catches the users’ attention. Also, the chances of downloading the app heightens with the demo of UI.
Also, UI does not end with the app designing; and it is also related to a color theme, the logo placement, the typography, and others. Hence, to let users like your app, it is essential to hire iOS and Android app developers; along designers to make the app likable and lovable in the eyes of the users.
Feedback is essential to understand how users are reacting to your app. Moreover, what you can do next to solve their queries.
There are many chances when users are not able to connect with your app. Or, maybe some features become difficult for them to use. Also, in this condition, not offering them the feature for feedback results in uninstalling the app.
And uninstalling directly affects the success graph of your app. In order to let users express what they feel for the app is really necessary. Give them an option for feedback too. Apart from that; always ensure that you are also reverting back to the feedback and assuring them of the solution too.
No App Analysis
After deploying the app to the app store; it becomes the app owner’s responsibility to track and analyze the app performance. Also, with the help of tracking; it will become clear why people are uninstalling the applications; why the maximum number of users are inactive to the app, and what are the things that are bothering users.
Not following this will never make you understand why your app is not liked by the users. Also, plan how to correct those issues for a higher user base.
No Bug Fixing
Apps are prone to bugs and errors. And not refining apps by eliminating bugs and issues will always impact the popularity of the apps. The more error will come to the app, and the more will become the chances of users abandoning the application.
Gamification sounds like fun, but it is more important than that. Gamification builds the most interactive path to each and every user engaged users in the app. It includes giving badges, collectibles, features like discounts, and what not?
No Post Launch Strategy
Creating a good app builds the communication with the users frequently. The most important part while developing the mobile app is building the right post-launch strategy. Have you ever asked yourself What your customer needs? What should the enhanced features of the app you must to take into count? Plan out to get in touch with the customers who are frequently engaged with the app to build customer loyalty.
Although, this is one of the apparent reasons why users are not sticking to the app. Plan the right strategy and steps to build the mobile apps. And, which your customer loves to get into tough with the most ruling technologies.
Also, there are more in the list to keep an eye upon. And you can follow-up to upscale your business in the market. Meanwhile, the right mobile app development company can definitely help you in finding out the right solution to app-related issues.
Ensure you are choosing up the right one!